TEDxMerck

TEDxMerck

TEDxMerck

CRISPR

CRISPR

CRISPR

services

Design, Animation

client

TED

studio

Juniper Jones

TED x Merck

Gene editing with CRISPR

The TEDx Merck animation combines illustration, graphic design, and 2D motion to make the science behind CRISPR technology easier to understand. The challenge was to take a complex subject and turn it into a clear, engaging story. We used approachable visuals, movement, and transitions to break down the science and make the ideas easier to follow.