
services
Design, Animation
client
TED
studio
Juniper Jones
TED x Merck
Gene editing with CRISPR
The TEDx Merck animation combines illustration, graphic design, and 2D motion to make the science behind CRISPR technology easier to understand. The challenge was to take a complex subject and turn it into a clear, engaging story. We used approachable visuals, movement, and transitions to break down the science and make the ideas easier to follow.