services
Design, UX/UI, Animation
client
HBO Max
studio
Juniper Jones
branding / 360 marketing
A Cohesive Global Brand System
To support HBO Max’s launch across diverse markets and platforms, we created a cohesive brand system that adapts to the platform's wide array of content and global reach. This system was designed to maintain consistency in visuals, tone, and function, unifying the brand across digital, social, and marketing touch-points.
We then developed a cleanly designed and user friendly brand portal website as a central hub for HBO Max teams worldwide, providing international and domestic teams with comprehensive guidelines and resources to ensure the brand remains aligned as it grows and evolves.