services
art direction, animation
client
Chewy.com
studio
Juniper Jones
"hey pet lovers"
National Campaign
We partnered with Chewy.com to bring their first national campaign to life, translating their playful, pet-loving vibe into lively motion. We crafted direct response spots and developed scalable, ownable motion systems and toolkits for their in-house team, making the brand’s fun factor truly unforgettable.
Following the campaign, Chewy sold to PetSmart for $3.35 billion. The largest e-commerce acquisition in history.
credits
Design & Animation: Frank Glinski
Creative Director: Kevin Robinson